In most other cases (especially e-commerce cases), Service account is the right choice as it offers more visibility and features.If the content is the core of your product offering (you are a media, newspaper, magazine, etc.) then Subscription account is the right choice for you.The general rule of thumb to pick a WeChat Official Account is, therefore, the following: To put it simply, the only real advantage of WeChat Subscription account is their ability to post articles on a more frequent (daily) basis. Users can then open the account to access a conversation interface where they can either click on push notifications or access information through the bottom menu interface Upon sending notifications, WeChat Official Accounts are brought to the top (we’ll see nuances about this topic in the section regarding different types of accounts) This is the section of WeChat which is most similar to WhatsApp / Messenger. Most WeChat Official Accounts appear in the “Chat” section of WeChat. WeChat Official Accounts are the WeChat equivalent of a Facebook page: they are an interface a brand can use to:
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